LORO PIANA AND DIMOREMILANO PRESENT LA PRIMA NOTTE DI QUIETE
LIKE IN A FILM – CONCEIVED AND DIRECTED BY DIMORESTUDIO – THAT OVERTURNS EXPECTATIONS, THE CINEMATIC TWIST OF THE INSTALLATION TRANSPORTS VISITORS INTO ANOTHER DIMENSION. FANNING OUT BETWEEN AN ENTRANCE, A DINING ROOM, A LIVING ROOM, A BEDROOM, A BATHROOM, AND A SMALL GARDEN, THE LORO PIANA HOUSE TRANSFORMS INTO A MUFFLED REFUGE, AN INTIMATE SPACE THAT PROTECTS FROM THE ELEMENTS, NOISE, AND EXTERNAL CHAOS. WARM EARTHY TONES AND NATURAL MATERIALS SUCH AS CASHMERE, WOOL AND CASHMERE, VELVET, SISAL AND WOOL CARPETING EXUDE A SOPHISTICATED CALM. THE TENSION BETWEEN SILENCE AND MOVEMENT ALSO INSPIRED THE TITLE LA PRIMA NOTTE DI QUIETE, WITHIN AN EXPLORATION OF THE BOUNDARY BETWEEN REALITY AND CINEMATIC SUGGESTION, WHICH IS THE CENTRAL THEME OF THE ENTIRE PROJECT. THE HOUSE EMBODIES CALM AND SILENCE, OFFERING COMFORT AND PROTECTION FROM NOISE AND CHAOS, THUS PROVIDING A FIRST NIGHT OF TRANQUILITY.
MERGING A CINEMATIC TWIST WITH THE INTIMATE FEEL OF HOME, THE EVENT RECREATES A FULLY-FURNISHED LORO PIANA HOUSE DECORATED WITH A MIX OF EXCEPTIONAL NEW FURNITURE, TABLEWARE, AND MATERIALS ALONGSIDE THE MAISON’S SIGNATURE HOME DÉCOR AND VINTAGE PIECES. EVERY ELEMENT CONVERGES, HEIGHTENING THE TACTILE LUXURY AND CREATING AN INVITING ATMOSPHERE WHERE EVERY DETAIL CONTRIBUTES TO A SEAMLESS HARMONY.
EACH ROOM RECOUNTS A STORY OF TACTILITY AND MATERIALITY, EXEMPLIFYING THE HIGHEST EXPRESSION OF LORO PIANA’S ART OF LIVING AND ENTERTAINING. A SELECTION OF THE MAISON’S FURNISHINGS DESIGNED BY DIMORESTUDIO ARE PRESENTED ALONGSIDE NEW AND EMBLEMATIC DIMOREMILANO PIECES, UPHOLSTERED IN LORO PIANA INTERIORS FABRICS.
THE ARTWORKS ON DISPLAY ARE FROM TORNABUONI ART, CARDI GALLERY, GALLERIA GRACIS AND SECCI GALLERY.
PHOTOGRAPHY BY ANDREA FERRARI
MERGING A CINEMATIC TWIST WITH THE INTIMATE FEEL OF HOME, THE EVENT RECREATES A FULLY-FURNISHED LORO PIANA HOUSE DECORATED WITH A MIX OF EXCEPTIONAL NEW FURNITURE, TABLEWARE, AND MATERIALS ALONGSIDE THE MAISON’S SIGNATURE HOME DÉCOR AND VINTAGE PIECES. EVERY ELEMENT CONVERGES, HEIGHTENING THE TACTILE LUXURY AND CREATING AN INVITING ATMOSPHERE WHERE EVERY DETAIL CONTRIBUTES TO A SEAMLESS HARMONY.
EACH ROOM RECOUNTS A STORY OF TACTILITY AND MATERIALITY, EXEMPLIFYING THE HIGHEST EXPRESSION OF LORO PIANA’S ART OF LIVING AND ENTERTAINING. A SELECTION OF THE MAISON’S FURNISHINGS DESIGNED BY DIMORESTUDIO ARE PRESENTED ALONGSIDE NEW AND EMBLEMATIC DIMOREMILANO PIECES, UPHOLSTERED IN LORO PIANA INTERIORS FABRICS.
THE ARTWORKS ON DISPLAY ARE FROM TORNABUONI ART, CARDI GALLERY, GALLERIA GRACIS AND SECCI GALLERY.
PHOTOGRAPHY BY ANDREA FERRARI
